Speakeasy - Visual identity

Project carried out as part of the competition for the visual identity of HEAD at the Salone Internazionale del Mobile di Milano. This year's theme being Speakeasy, we decided to incorporate a double meaning into our images.

Based on the subtractive synthesis effect of the Polychromatocryptograph, we imagined a poster system with hidden images that are only revealed through an engraved plexiglass underlay that acts like a carved coaster, blocking the color red and allowing the blue tones to appear.